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How to profit from Facebook – Page Creation

Posted on February 10, 2011

I think we are ready to start our fan page creation. In order to create your page just visit this link and enter your log in information in the upper right hand corner.

First, choose for what are you creating your fan page, is it for your local business, for your website, for your company or brand. After, you’ll be asked to choose a category for your Facebook page. You’ll also be asked to enter your page Name.

As people are looking to connect with other people on Facebook, it’s better to use your name not the name of your business.

Once you have created your Facebook fan page, you will need to add photos and information in order to make it a page that Facebook users will want to visit again and again.

Again, use your own photo rather than a logo or business graphic.

In the screenshot you’ll also notice a red arrow pointing to a +. When you click on the plus symbol you can add a new tab to your page.

You’ve already planned your page, so this step should be fairly straightforward. Simply add the tabs you’ve planned. You can play with the wording and the copy on the page. It’s all a draft and not “live” until you publish it.

To add a welcome tab, click on the plus symbol and search for “Welcome” in the drop down menu.

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Filed under: Facebook Continue reading

How to profit from Facebook – 2

Posted on February 2, 2011

I believe you’ve already brainstormed your Facebook fan page goals and you’re anxious to get started planning and creating your page. Wait, not so fast!

Before you create your page you have to be sure your audience is represented on Facebook. You want to make sure you’re planning and creating a page that will generate the profits you desire.

The best way to see if your audience is well represented on Facebook is to log on and start browsing. Search for friends by interest. Look at other pages that are relevant to your industry.

You can also go through the motions of creating a Facebook ad. You’ll be asked to choose demographics for your ad. This can show you how many people your ad might reach. This is likely your potential audience for your fan page as well. (In fact, later, once your page has been created, you can create an ad to promote your fan page.)

Take a few minutes to jot down who your audience is for your fan page. Then spend some time on Facebook making sure that they’re present and that your efforts will be profitable.

Once you’re comfortable to have an audience, it’s time to get into the fun stuff – planning your Facebook page.

What tabs do you want on your Facebook page?

You can create a number of tabs. Each one will be designed to help you achieve your goals.

For example, a Welcome tab is a common choice for any successful Facebook page. You can adjust your settings so that the first page anyone sees when they come to your Facebook page include:

Video
Opt In tab
Product tab
Questionnaire/Survey tab
Information tab

And so on. Here is an example of a Facebook page bar with tabs

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How to Profit from Facebook

Posted on January 25, 2011

In these posts I’d like to talk to you about setting up a Facebook fan page, how to get more fans, and how to use Facebook effectively. Facebook is more than just another way to connect with prospects and customers online it can help you grow your business. But first of all let’s answer the main question: – “What type of facebook account is the best?” The answer is very simple – A Fan Page.

A fan page lets you grow as big as you want, send updates to an unlimited number of people, and keep the focus on the organization without revealing the administrator (unless you want to). Your Facebook fan page can:

Drive more traffic to your website
Build your email list
Sell more products/services
Announce special offers and promotions
Announce events
Share news
Provide value to your prospects and customers
Share photos and videos
Get feedback from clients and prospects
Improve your relationships with your prospects and customers
Improve Search Engine Optimization

Additionally:

Facebook fan pages are public
You can communicate directly with your “fans”.
When a person joins your fan page, it’s published in their News feed – this gives a viral quality to your fan page.
You have access to more than 500 million active users who log onto Facebook regularly and spend an average of 55 minutes per day on the site.
Facebook is now the 2nd most visited site in the world after Google
And Facebook fan pages are free!

Plain and simple, Facebook offers a huge potential to profit and grow your business.