I think we are ready to start our fan page creation. In order to create your page just visit this link and enter your log in information in the upper right hand corner.
First, choose for what are you creating your fan page, is it for your local business, for your website, for your company or brand. After, you’ll be asked to choose a category for your Facebook page. You’ll also be asked to enter your page Name.
As people are looking to connect with other people on Facebook, it’s better to use your name not the name of your business.
Once you have created your Facebook fan page, you will need to add photos and information in order to make it a page that Facebook users will want to visit again and again.
Again, use your own photo rather than a logo or business graphic.
In the screenshot you’ll also notice a red arrow pointing to a +. When you click on the plus symbol you can add a new tab to your page.
You’ve already planned your page, so this step should be fairly straightforward. Simply add the tabs you’ve planned. You can play with the wording and the copy on the page. It’s all a draft and not “live” until you publish it.
To add a welcome tab, click on the plus symbol and search for “Welcome” in the drop down menu.
Once your page is ready to go, it’s time to publish your page. Your Facebook fan page is not yet live until you click the “Publish this Page” link. You can edit your page at any time by simply clicking “edit page”.
**It should also be noted that you can outsource this project to a professional or a service. There are a number of social media and Facebook experts that create custom fan pages to help you achieve your profit goals.
Your work isn’t done once you’ve launched your page. You will have three primary functions to make your Facebook page a profitable success.
Network and Connect
You’re going to want to let people know you have a Facebook fan page. Share links from your fan page on your profile. Invite friends, prospects and connections to become fans. Consider hosting contests and promotions to drive traffic to your Facebook page.
Promote your Facebook page on your email signature, on your homepage, and in other social networks that you’re a part of. Integrate your fan page into your existing marketing tactics and strategy.
Consistently Add Value and Content
The best way to generate and maintain interest in your page is to consistently add fresh and valuable content. Post links, create discussions, publish pictures and content. Post surveys and have fun with applications.
Don’t forget to also publish promotions and special offers. Get creative and generate excitement for your page and your business.
Study Your Results
Finally, it’s important to stay on top of your page to ensure it is meeting your goals. Facebook provides a wealth of information to help you stay informed. You can analyze:
• The number of interactions you have had with fans each day or week.
• The number of comments you had on your posts.
• The demographics of your fans
• The tabs, content, or applications that receive the most interest and interaction
And of course you can and should track your success. If your goal was to build your lead list, are your efforts helping you achieve your goal? If your goal is to send traffic to your website sales page, what’s your click through rate? How many of those clicks are converting?
Create a plan to:
1. Network and spread the word about your fan page
2. Consistently add value and content to your Facebook fan page
3. Analyze the results and build on your success.
Next time I’ll show you how to create your custom Fan page, with video, like button, opt in form etc.
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