How to Profit from Facebook

In these posts I’d like to talk to you about setting up a Facebook fan page, how to get more fans, and how to use Facebook effectively. Facebook is more than just another way to connect with prospects and customers online it can help you grow your business. But first of all let’s answer the main question: – “What type of facebook account is the best?” The answer is very simple – A Fan Page.

A fan page lets you grow as big as you want, send updates to an unlimited number of people, and keep the focus on the organization without revealing the administrator (unless you want to). Your Facebook fan page can:

• Drive more traffic to your website
• Build your email list
• Sell more products/services
• Announce special offers and promotions
• Announce events
• Share news
• Provide value to your prospects and customers
• Share photos and videos
• Get feedback from clients and prospects
• Improve your relationships with your prospects and customers
• Improve Search Engine Optimization

Additionally:

• Facebook fan pages are public
• You can communicate directly with your “fans”.
• When a person joins your fan page, it’s published in their News feed – this gives a viral quality to your fan page.
• You have access to more than 500 million active users who log onto Facebook regularly and spend an average of 55 minutes per day on the site.
• Facebook is now the 2nd most visited site in the world after Google
• And Facebook fan pages are free!

Plain and simple, Facebook offers a huge potential to profit and grow your business.I assume that you already have a Facebook account. If you do not, you’ll need to register – it’s free.

So let’s get started! First of all you need to define your Facebook page’s goals and purpose. It’s a simple question. “What do you want to accomplish with your Facebook page?”

Yet the answer isn’t always so simple. Ultimately you likely want to use your Facebook page to make more money and grow your business. But there are many ways to accomplish that and many directions to take. Perhaps a better question is, “How do you want to use your Facebook page to grow your business?”

Don’t worry, you’re not expected to know the answer right now. However, before you begin creating your fan page it’s important to have a direction – to have goals.

As mentioned above there are several things your Facebook fan page can accomplish. They include but are not limited to:

• Traffic generation
• List building
• Selling products/services
• Announcements and promotions
• Content and value
• Building a community/strengthening relationship

In fact, Syncapse.com surveyed 4,000 people who “Liked” the top 20 brands with Facebook pages.  They found that someone who has “Liked” a brand spends an average of $71.84 more each year on that brand’s products or services.

A little story about turning fans into paying customers… Company “A” created a Facebook fan page. Their audience is strongly represented on Facebook so they went all out and hired someone to maintain their page for them. They created a custom Facebook page that offered a ton of valuable content, promotions, news items and interactive tools and applications. They even included a Q&A page and a page where Facebook fans could learn about products and services and purchase directly from the page.

When a fan made a purchase they also tended to post a note on their profile about the great new product they purchased from Company “A”. The company gained more fans from these mini reviews. Company “A” was able to increase their monthly sales by 10%.

This story can easily be you. And if selling products or services on your Facebook page isn’t your goal and you’d rather build your opt in list, you can do that, too.

Now before we move onto the next step, spend some time brainstorming what you want to accomplish with your Facebook fan page.

Until next time

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